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Brandzone is a refreshing concept in today’s retail scenario. It is a chain of value fashion and home stores that offer a world of choice and an enjoyable shopping experience at unbeatable value. With 365 days of value, Brandzone stores launched in the beginning of 2012 are now a big hit with families that look forward to the latest in fashion and style along with a truly enjoyable shopping experience. The pricing of the products, the stringent quality assurance, the availability of customer favourites, wide variety and choice, personal preferences in sizes, shapes and colours…everything makes Brandzone the first choice for value-conscious customers across the GCC.

Brandzone is part of Western International Group, which has achieved important milestones in retail, fashion and lifestyle over the last three decades. Western International Group is also the holding company for Nesto which operates hypermarkets, supermarkets, and convenience stores.

Brandzone, currently with 11 fashion and lifestyle stores across the GCC has been growing at a rate of 20 per cent annually. Brandzone has two main areas of operation – the newly launched Brandzone value fashion and home stores which is poised for a quantum leap in the retail world and Discount Fashion and Home Stores which is a collection of well-known regional brands. The growth of Brandzone is concentrated around the Brandzone brand. The discount fashion and home stores currently under various brand names will be upgraded into the Brandzone brand within the next three years This coupled with an ambitious plan to open at least 12 new Brandzone stores per year in malls as well as high streets will see the Brandzone brand become a leader in the value fashion and lifestyle market.

Brandzone is a one stop shopping destination that houses Babystore, Channel Six, Shoepoint, and G-Square under one roof. Brandzone has become the number-one family shopping destination across the Middle East.

Brandzone has been designed to reflect the dynamism and diversity of the brands it represents and to leverage their brand equity and appeal. The most visible benefit of this convergence has been an enhanced design and a stimulating shopping experience for consumers. Brandzone offers the same great value for money in a visually exciting destination for the whole family. It is shaping consumer perceptions, increasing brand worth and fuelling future growth for the group in the mid market retail section.

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