Nesto Hypermarket, the fastest growing retail chain in the region opened their 43rd outlet in Ajman, Opp. Old Immigration Office, Near Fish Market, Mushrif, Ajman on Monday, 30th May, 2016. The outlet was inaugurated by Mr. K.P.Basheer, Chairman, Western International Group, parent company of Nesto, in the presence of Sheikh Sultan Bin Saqr Bin Rashid Al Nuaimi along with Group Directors and various key officials.
Mr. K.P. Basheer said, ‘This is a part of Nesto’s overall expansion plans in the region and will set new benchmarks in service. Our Nesto Mushrif outlet is spread over an area of around 450,000 sq. ft. and it is our latest state of the retail facility servicing several residential catchments in Ajman. This is part of our ambitious expansion plans for the Emirate of Ajman and is also part of our plan to be closer to various residential and new developments,”
Nesto was established in the year 2004 with a vision of being a “String of pearls” of departmental stores, super markets and hyper markets. “Our vision is to create a retail chain which is as friendly and accessible as your next door shop and at the same time provide the best quality products at the most competitive prices. Over the past few years, Nesto has grown to become the trusted and preferred choice for shoppers across the GCC. The new Nesto Hypermarket will have 2 levels of shopping as well as 500,000+ sku assortments across diverse categories including fresh foods, grocery and household items, health and beauty products, fashion accessories as well as consumer electronics. Nesto Hypermarket, Mushrif, will also have an assortment of ready-to-eat food items and food court with seated dine-in section thereby bringing variety, quality and its signature excellence in customer service to the customers. We believe that Nesto offers the complete shopping experience and we are confident that Nesto Hypermarket will continue the tradition of offering the best in quality, range, service and price. The hyper market will also have a food court, money exchanges, pharmacies, jewellery stores & many other facilities. There is also ample car parking facility counting more than 500 nos. and needless to add we will provide the best prices & offers in town,” added Mr. K.P Basheer.
“Cost effectiveness is our guiding principle. We believe in providing our customers a wide range of products at the best possible price in a great shopping ambience. Our scale efficiencies, direct sourcing approach with minimum intermediaries, and supply chain spanning across South Asia, S.E Asia and Europe make it possible for us to generate cost efficiencies that are passed on to our consumers in the form of attractive pricing. Our fashion section is stacked with the latest trends in apparel, accessories and footwear. We have a wide selection catering to men, women and children. The electronics section showcases everything from state-of-the-art home theatre systems to white goods and laptops and mobile phones. There is a school supplies section, a separate department for home accessories, home fabrics, decor and furniture. Customers will also get the freshest of fruits and vegetables which are sourced from round the world, rarest & widest selection of cheeses, the best cuts of meat and a wide range of local and imported fish in a very clean and hygienic environment,” pointed out Mr. Siddique.P. & Mr. Jamal K.P, Directors of Nesto Hypermarket.
“We have a strong vision for the future. We want to be among the top players in the region and we aim to have a 100 store presence in the next five years. These stores will be a mix of Hypermarkets and supermarkets. As per our two year strategic business plan, we plan to open 20 more stores in next two years and that will enhance our presence to 60 stores in the region by year 2018. The support that we have received from our customers is ample testimony to the fact that our expansion plans are on track,” added Mr. K.P Basheer.