news-page

Addis Ababa: Geepas, one of the leading Consumer Electronics Brands in the Middle East, Europe, and Africa, has signed a Joint Venture with Belayab Group, a multi-vertical conglomerate based in Addis Ababa, for the manufacturing and assembly of Geepas Products from Ethiopia. Production from the newly set up Manufacturing Unit in Adama will start in the month of May, as per the statement from the company officials.
Geepas, with its expertise in the consumer industry for the last 30 years, has grown to become one of the most reputed brand in the region with more than 1500 products spread across Home & Kitchen Appliances, Entertainment Products, Personal Care, Lighting, Power Tools and Bath Fittings.
“Geepas has been a household name in the Ethiopian Market for more than 15 years. Our investment in Ethiopia, which is our first in Africa, has been inspired by the Government’s open door policy for Foreign Direct Investment. Belayab Group’s local expertise in manufacturing will be an important factor for us in growing the brand in the region with the Quality Standards we have been known across the region”, said Mr. Nizar TN, Managing Director, Geepas.
“In line with Mr. Abiy Ahmed lead Government’s long term strategy to transform Ethiopia into Regional Light Manufacturing Hub, Belayab Group has been actively looking at bringing reputed International Brands to Ethiopia. With an exciting range of products that would satisfy every consumer’s needs along with strong brand reputation in the market, our partnership with Geepas fits very well into our strategy to bring in Technological Knowledge into Ethiopia without losing focus on ever-growing Consumer Demands”, said Mr. Aschalew Belay Habtegiorgis, Founder Chairman of Belayab Group.

OIETS

OIETS

OIETS, which stands for Oeuvre Integrated Ecommerce Technology Solutions, is the latest venture of Western International Grou...
Geepas

Geepas

With a history of over 3 decades of business behind it, GEEPAS has become a household name in the field of Electronics. Curre...
Nesto

Nesto

Nesto is the Group's rapidly expanding retail arm that draws on our vast expertise and resources in the region. Since its inc...
Royalford

Royalford

Royalford offers premium quality Kitchenware, Tableware, Decoware, Homeware, Cookware and Cleaning Accessories designed to he...
Younglife

Younglife

Younglife has been the pulse of modern & comfort fashion wear’s and accessories in the entire GCC, for a decade now. It...
Clarkford

Clarkford

Clarkford is a true representation of exquisite craftsmanship, precision technology and design aesthetics in the art of watch...
Parajohn

Parajohn

16th April 2015, Dubai - The iconic luggage brand, Parajohn, part of Western International Group, known for blending timeless...
Olsenmark

Olsenmark

The group’s second electronics brand, Olsenmark has been quite a revelation to all. Neatly packaged products that cater to ...
Ken Jardene

Ken Jardene

At Western International Group, we believe that top quality shouldn't cost customers top dollar. In keeping with this philoso...
Brandzone

Brandzone

Brandzone is a refreshing concept in today's retail scenario. It is a chain of value fashion and home stores that offer a wor...
Babyplus

Babyplus

Baby Plus, the division of Western International Group has become one of the hottest and most successful Baby Products compan...
G-square

G-square

G-Square Simply Value The latest innovation from the Western International Group, G Square would be the first of its kind th...
WIGme.com

WIGme.com

WIGme.com is part of WIG and an online store selling electronics products and more based on the customer preferences. At WIGm...
Jazp.com

Jazp.com

Jazp.com is the leading online shopping platform in UAE, Oman, and Qatar. Developed in 2018. Its vast product mix includes ex...